You would sit down and come up with the 10 most common words that could be used by potential customers who are looking for a florist. Using our Florist in Cleveland as an example.
The page title should be short and concise. The page title is also what the search engine shows as the first line in the search results for a web page. The title of this web page is 'NetObjects Fusion and Search Engine Placement - SEO'. The default text that will appear on the Search Button is Google Search. They could just as easily put in 'Florist Cleveland Ohio'.ġ Using NetObjects Fusion Components. Someone who is looking for Roses for their girlfriend on Valentines day who lives in Cleveland Ohio may put the words 'Roses Cleveland OH' into a search engine to find a place to buy flowers near where they live. Once you determine what words relate to your web site, you can then use those words in a way that will give you an advantage over other web sites when someone is looking for what you have to offer Bob's Flowers (a design example): In this example we will use a fictitious florist in Ohio who wants a web site.
This is the first step and where you must start. Before you can impalement any SEO (SEO is an acronym for search engine optimization) you must determine what words and groups of words you want to target. You need to know how to use those words to position your web site higher in the search results so that your site is one of the ones that they FIND when those search words are used.
The first thing you need to decide is what search words someone may use to locate your web site. Getting good search engine placement depends on knowing what search words someone is going to use in order to locate what they are looking for. A search engine is a program that looks for web sites based on a single word or a combination of words which are submitted to it by a user who is looking for content that relates to the key words they entered in the search. NetObjects Fusion and Search Engine Placement - SEO Search Engine Optimization What is SEO and how do you achieve it? The Basics: First you need to understand some basic concepts and terminology.
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